Pressmeddelande | 2021-12-27

Coop ❤️ Budi = sustainable

Coop – this year’s most sustainable brand – is now entering into a partnership with the auction house Budi. Through the partnership with Budi, Coop wants to encourage and reward its members who choose to shop sustainably and extend the lifespan of products that have already been produced.

Coop – this year’s most sustainable brand – is now entering into a partnership with the auction house Budi.

– Through our partnership with Budi, we want to encourage and reward our members who choose to shop sustainably, says Anton Nyman of Coop.

Budi’s business concept aligns well with Coop’s ambition to be a force in society that encourages sustainable and circular consumption. With a partner like Budi, we can offer a more sustainable alternative within our partner offers as well. Extending the lifespan of goods that have already been produced instead of throwing them away and buying new ones is something we all need to reflect more on going forward. Budi has created a very good and interesting platform that makes it simple and attractive to choose reuse over buying newly produced goods.
– Together with Budi, we are making it easier and more affordable for our members to extend the lifespan of products that have already been produced. We want to make sustainable choices easy, says Anton Nyman, Head of Partnerships, Coop Sweden.

Budi is equally excited about the partnership.
– Our vision is for all of Sweden to open its eyes to the circular economy, and for everyone to realize that extending a product’s lifespan is a win for both the wallet and the environment. And if we want to see a change in the climate within our lifetime, we must change the way we consume—no question about it. Buying and selling at auction is a good example of how everyone can do their part.

– The fact that Coop, Sweden’s most sustainable company, has chosen to work with us is a feather in our cap and proof that Budi is on the right track. Coop, with its 3.7 million members, and Budi, with our drive to transform consumption in a more sustainable direction—and, in turn, the climate—are an incredibly good match. We are very proud and happy about the partnership and excited to begin our shared journey together with Coop, says Stefan Baronowsky, founder of Budi.
If you are, or want to become, a Coop member, you can find all member offers on Coop’s partner page at coop.se.